Zappos — Zappos For Good
A movement to connect and give back
Client
Zappos
Year
2018
timeline
8 - Weeks
Category
Enterprise Design | Design System
understand
Giving back for social good
Championing fresh thinking and a strong philanthropic leadership within an organization starts with a strong fostering culture. A strong belief in "Doing Good Things", not only within, but in affecting positive change on all levels within the community.
Zappos for Good is a way of spreading happiness, nurturing and celebrating the good in everyone. For a service business with a vision to become the world’s most community-focused large company, ‘the right thing to do’ leaves little room for confusion. It means doing right by their values, employees, customers, and the world at large. It means giving back. And it means doing good things.
Championing fresh thinking and a strong philanthropic leadership within an organization starts with a strong fostering culture. A strong belief in "Doing Good Things", not only within, but in affecting positive change on all levels within the community.
Zappos for Good is a way of spreading happiness, nurturing and celebrating the good in everyone. For a service business with a vision to become the world’s most community-focused large company, ‘the right thing to do’ leaves little room for confusion. It means doing right by their values, employees, customers, and the world at large. It means giving back. And it means doing good things.
Understand
Giving back for social good
Championing fresh thinking and a strong philanthropic leadership within an organization starts with a strong fostering culture. A strong belief in "Doing Good Things", not only within, but in affecting positive change on all levels within the community.
Zappos for Good is a way of spreading happiness, nurturing and celebrating the good in everyone. For a service business with a vision to become the world’s most community-focused large company, ‘the right thing to do’ leaves little room for confusion. It means doing right by their values, employees, customers, and the world at large. It means giving back. And it means doing good things.
Identify
Targeted objectives to success
Through multiple exercises and discussions it was clear we were able to create 3 key objectives that would be the general script of the platform:
Through multiple exercises and discussions it was clear we were able to create 3 key objectives that would be the general script of the platform:
Understand
Targeted objectives to success
Through multiple exercises and discussions it was clear we were able to create 3 key objectives that would be the general script of the platform:
Key Themes
Key Themes
key objectives
Through multiple exercises and discussions it was clear we were able to create 3 key objectives that would be the general script of the platform:
“Content Management System”
Create a visual platform that allows Zappos to create and edit in a simple cohesive way.
Create a visual platform that allows Zappos to create and edit in a simple cohesive way.
“Increase giving program conversions”
Create an experience where people can learn about and donate to a charity, buy goods that support the cause, and read about events going on at Zappos.
Create an experience where people can learn about and donate to a charity, buy goods that support the cause, and read about events going on at Zappos.
“Targeted landing pages for partners”
Create an opportunity for partners to be able to increase their visibility for dedicated programs
Create an opportunity for partners to be able to increase their visibility for dedicated programs
key objectives
Through multiple exercises and discussions it was clear we were able to create 3 key objectives that would be the general script of the platform:
“Content Management System”
Create a visual platform that allows Zappos to create and edit in a simple cohesive way.
“Increase giving program conversions”
Create an experience where people can learn about and donate to a charity, buy goods that support the cause, and read about events going on at Zappos.
“Targeted landing pages for partners”
Create an opportunity for partners to be able to increase their visibility for dedicated programs
execute
Development
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
execute
Development
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
Key Results
Key Results
understand identify execute repeat
understand identify execute repeat
mahalo
mahalo
mahalo
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HEROIC ©2025. All rights reserved.
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HEROIC ©2025. All rights reserved.
GO BACK TO TOP