Tyson Foods — Camp Fire
A memorable, measurable, and scalable platform for knowledge sharing.
Client
Tyson Foods
Year
2018
timeline
2 Weeks
Category
Enterprise Design
understand
Valuable thinking
Transferring knowledge and having increased levels of visibility is vital to any organization. The ability to tell a story that gathers information in a centralized place. Critical information that is highly accessible for team members to share that empowers and matches the pace of a changing business.
Thus, Campfire was conceptualized — A storytelling platform that creates a culture of sharing & connectivity. Creating thought partners within the organization to capture knowledge, enable talent agility, and honor the legacy of those before you.
Understanding people problems
In order to really understand what solutions could be provided, a 1-day engagement pre-sprint workshop was setup with key stakeholders. This sprint was focused on exploring and identifying product and process opportunities that challenge their business.
A primary goal of this pre-sprint was to unlock people problems directly from key stakeholders, provide purpose and objective alignment, actionable roadmap plans, and prototyping.
Transferring knowledge and having increased levels of visibility is vital to any organization. The ability to tell a story that gathers information in a centralized place. Critical information that is highly accessible for team members to share that empowers and matches the pace of a changing business.
Thus, Campfire was conceptualized — A storytelling platform that creates a culture of sharing & connectivity. Creating thought partners within the organization to capture knowledge, enable talent agility, and honor the legacy of those before you.
Understanding people problems
In order to really understand what solutions could be provided, a 1-day engagement pre-sprint workshop was setup with key stakeholders. This sprint was focused on exploring and identifying product and process opportunities that challenge their business.
A primary goal of this pre-sprint was to unlock people problems directly from key stakeholders, provide purpose and objective alignment, actionable roadmap plans, and prototyping.
Understand
Valuable thinking
Transferring knowledge and having increased levels of visibility is vital to any organization. The ability to tell a story that gathers information in a centralized place. Critical information that is highly accessible for team members to share that empowers and matches the pace of a changing business.
Thus, Campfire was conceptualized — A storytelling platform that creates a culture of sharing & connectivity. Creating thought partners within the organization to capture knowledge, enable talent agility, and honor the legacy of those before you.
Understanding people problems
In order to really understand what solutions could be provided, a 1-day engagement pre-sprint workshop was setup with key stakeholders. This sprint was focused on exploring and identifying product and process opportunities that challenge their business.
A primary goal of this pre-sprint was to unlock people problems directly from key stakeholders, provide purpose and objective alignment, actionable roadmap plans, and prototyping.
Identify
Framing a design challenge
Utilizing the insights and identified problems, it was time to re-frame the issues into positioning statements. By doing so it would allow for those challenges to become opportunities for ideation of a prototype. This prototype would be used as a framework to grow, test, and research into a mvp.
Utilizing the insights and identified problems, it was time to re-frame the issues into positioning statements. By doing so it would allow for those challenges to become opportunities for ideation of a prototype. This prototype would be used as a framework to grow, test, and research into a mvp.
Understand
Framing a design challenge
Utilizing the insights and identified problems, it was time to re-frame the issues into positioning statements. By doing so it would allow for those challenges to become opportunities for ideation of a prototype. This prototype would be used as a framework to grow, test, and research into a mvp.
Key Themes
Audience
Corporate workers and plan/field leadership
Corporate workers and plan/field leadership
Framed Need
Accelerate the pace of information gathering & sharing to match the pace of change in the business
Accelerate the pace of information gathering & sharing to match the pace of change in the business
Expectation
Make job critical information highly accessible for team members
Make job critical information highly accessible for team members
Purpose
Honor legacy while empowering tomorrow's team to build the feature
Honor legacy while empowering tomorrow's team to build the feature
Key Themes
Audience
Corporate workers and plan/field leadership
Framed Need
Accelerate the pace of information gathering & sharing to match the pace of change in the business
Expectation
Make job critical information highly accessible for team members
Purpose
Honor legacy while empowering tomorrow's team to build the feature
key objectives
Through multiple exercises and discussions it was clear we were able to create 3 key objectives that would be the general script of the platform:
“Capturing Knowledge”
Creating institutional memory by recording and making available the unique IP, processes, relationships, and ways of working that are critical for continued success.
Creating institutional memory by recording and making available the unique IP, processes, relationships, and ways of working that are critical for continued success.
“Enabling Talent Agility”
Encouraging cross-pollination within by giving new leaders and team members the contextual information they need to be successful in their new roles and responsibilities.
Encouraging cross-pollination within by giving new leaders and team members the contextual information they need to be successful in their new roles and responsibilities.
“Honoring the Legacy”
Enabling outgoing team members to pass on their learnings and identify areas of expertise where they can continue to be valued and add value.
Enabling outgoing team members to pass on their learnings and identify areas of expertise where they can continue to be valued and add value.
key objectives
Through multiple exercises and discussions it was clear we were able to create 3 key objectives that would be the general script of the platform:
“Capturing Knowledge”
Creating institutional memory by recording and making available the unique IP, processes, relationships, and ways of working that are critical for continued success.
“Enabling Talent Agility”
Encouraging cross-pollination within by giving new leaders and team members the contextual information they need to be successful in their new roles and responsibilities.
“Honoring the Legacy”
Enabling outgoing team members to pass on their learnings and identify areas of expertise where they can continue to be valued and add value.
execute
Validation by design
The conceptualizing and experimenting of the design process began with quick sketches that were transformed into high-fidelity mockups.
Mockups were structured to follow a story of Janet who is discussing her plan to retire in a year. She’s concerned about her team being lead well after she leaves. She wants her legacy to be honored and her team to be enabled.
The conceptualizing and experimenting of the design process began with quick sketches that were transformed into high-fidelity mockups.
Mockups were structured to follow a story of Janet who is discussing her plan to retire in a year. She’s concerned about her team being lead well after she leaves. She wants her legacy to be honored and her team to be enabled.
execute
Validation by design
The conceptualizing and experimenting of the design process began with quick sketches that were transformed into high-fidelity mockups.
Mockups were structured to follow a story of Janet who is discussing her plan to retire in a year. She’s concerned about her team being lead well after she leaves. She wants her legacy to be honored and her team to be enabled.
Key Results
A storytelling platform
Based on user feedback testing, it was necessary to refine the platform. The final prototype represented a humanized platform that focused on a shared culture & connectivity between the organization. That provides learning & development opportunities and new competencies for knowledge sharing.
Key Results
A storytelling platform
Based on user feedback testing, it was necessary to refine the platform. The final prototype represented a humanized platform that focused on a shared culture & connectivity between the organization. That provides learning & development opportunities and new competencies for knowledge sharing.
understand identify execute repeat
understand identify execute repeat
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mahalo
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HEROIC ©2025. All rights reserved.
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HEROIC ©2025. All rights reserved.
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