Songkick Fans
Building a Digital Platform to Connect Artists with their Biggest Fans
Client
Warner Music Group
Year
2024
timeline
16 Weeks
Category
Product Design | Design System
understand
Revolutionizing Artist-Fan Digital Engagement
Warner Music Group (WMG) is one of the world's largest music entertainment companies, operating globally through numerous record labels and music publishing divisions. Its subsidiary Songkick is a concert discovery platform that lets fans track their favorite artists, get notifications about upcoming concerts, and buy tickets directly. While fans currently rely on various social media platforms to follow their favorite artists' latest news and releases, Songkick aims to create a unified digital platform where fans can connect with artists, access exclusive content, and purchase special merchandise. Songkick Fans will strengthen artist-fan relationships while opening new revenue streams.
Warner Music Group (WMG) is one of the world's largest music entertainment companies, operating globally through numerous record labels and music publishing divisions. Its subsidiary Songkick is a concert discovery platform that lets fans track their favorite artists, get notifications about upcoming concerts, and buy tickets directly. While fans currently rely on various social media platforms to follow their favorite artists' latest news and releases, Songkick aims to create a unified digital platform where fans can connect with artists, access exclusive content, and purchase special merchandise. Songkick Fans will strengthen artist-fan relationships while opening new revenue streams.
Understand
Revolutionizing Artist-Fan Digital Engagement
Warner Music Group (WMG) is one of the world's largest music entertainment companies, operating globally through numerous record labels and music publishing divisions. Its subsidiary Songkick is a concert discovery platform that lets fans track their favorite artists, get notifications about upcoming concerts, and buy tickets directly. While fans currently rely on various social media platforms to follow their favorite artists' latest news and releases, Songkick aims to create a unified digital platform where fans can connect with artists, access exclusive content, and purchase special merchandise. Songkick Fans will strengthen artist-fan relationships while opening new revenue streams.
Identify
Crafting the Future of Artist-Fan Connection
Through extensive research and collaboration, WMG is transforming Songkick Fans into a comprehensive digital hub that revolutionizes artist-fan interactions, content sharing, and engagement. The platform focuses on creating a seamless experience that integrates concert discovery, exclusive content, and merchandise purchasing—all while fostering meaningful relationships between artists and their fans.
Through extensive research and collaboration, WMG is transforming Songkick Fans into a comprehensive digital hub that revolutionizes artist-fan interactions, content sharing, and engagement. The platform focuses on creating a seamless experience that integrates concert discovery, exclusive content, and merchandise purchasing—all while fostering meaningful relationships between artists and their fans.
Understand
Crafting the Future of Artist-Fan Connection
Through extensive research and collaboration, WMG is transforming Songkick Fans into a comprehensive digital hub that revolutionizes artist-fan interactions, content sharing, and engagement. The platform focuses on creating a seamless experience that integrates concert discovery, exclusive content, and merchandise purchasing—all while fostering meaningful relationships between artists and their fans.
Key Themes
Core Focus Areas
Fan Engagement Excellence
Create interactive touch points that deepen the connection between artists and their audience through personalized experiences and exclusive content.
Create interactive touch points that deepen the connection between artists and their audience through personalized experiences and exclusive content.
Unified Digital Experience
Develop a cohesive platform that brings together concert discovery, ticket purchasing, merchandise, and artist updates in one accessible location.
Develop a cohesive platform that brings together concert discovery, ticket purchasing, merchandise, and artist updates in one accessible location.
Revenue Stream Innovation
Identify and implementing new opportunities for monetization that benefit both artists and WMG while enhancing the fan experience.
Identify and implementing new opportunities for monetization that benefit both artists and WMG while enhancing the fan experience.
Global Scale Impact
Ensuring the platform can effectively serve diverse audiences worldwide while maintaining performance and user satisfaction.
Ensuring the platform can effectively serve diverse audiences worldwide while maintaining performance and user satisfaction.
Key Themes
Core Focus Areas
Fan Engagement Excellence
Create interactive touch points that deepen the connection between artists and their audience through personalized experiences and exclusive content.
Unified Digital Experience
Develop a cohesive platform that brings together concert discovery, ticket purchasing, merchandise, and artist updates in one accessible location.
Revenue Stream Innovation
Identify and implementing new opportunities for monetization that benefit both artists and WMG while enhancing the fan experience.
Global Scale Impact
Ensuring the platform can effectively serve diverse audiences worldwide while maintaining performance and user satisfaction.
key objectives
STRATEGIC GOALS FOR SUCCESS
"Platform Integration"
— Create a seamless digital ecosystem that consolidates all artist-fan interaction points, from concert discovery to merchandise purchasing, into one intuitive platform.
— Create a seamless digital ecosystem that consolidates all artist-fan interaction points, from concert discovery to merchandise purchasing, into one intuitive platform.
"User Experience Enhancement"
— Develop and implement innovative features that improve how fans discover, engage with, and support their favorite artists while ensuring accessibility and ease of use.
— Develop and implement innovative features that improve how fans discover, engage with, and support their favorite artists while ensuring accessibility and ease of use.
"Revenue Optimization"
— Design and launch new revenue-generating opportunities through exclusive content, special merchandise offerings, and enhanced concert experiences while maintaining user satisfaction.
— Design and launch new revenue-generating opportunities through exclusive content, special merchandise offerings, and enhanced concert experiences while maintaining user satisfaction.
key objectives
STRATEGIC GOALS FOR SUCCESS
"Platform Integration"
— Create a seamless digital ecosystem that consolidates all artist-fan interaction points, from concert discovery to merchandise purchasing, into one intuitive platform.
"User Experience Enhancement"
— Develop and implement innovative features that improve how fans discover, engage with, and support their favorite artists while ensuring accessibility and ease of use.
"Revenue Optimization"
— Design and launch new revenue-generating opportunities through exclusive content, special merchandise offerings, and enhanced concert experiences while maintaining user satisfaction.
execute
Transforming Artist-Fan Connection Through Innovative Digital Design
The Songkick Fans successfully transformed the digital landscape of artist-fan interactions through a comprehensive redesign and feature enhancement initiative. By implementing the Backstage 2.0 design system, we've created a unified ecosystem that seamlessly integrates concert discovery, exclusive content delivery, and merchandise purchasing across all devices and platforms. This transformation has resulted in a more engaging and intuitive user experience that serves both artists and fans effectively.
A significant achievement has been the development and implementation of an enhanced social engagement system that supports dynamic interactions between artists and fans. The platform now features an intelligent commenting system with real-time status indicators, sophisticated engagement metrics, and adaptive content display mechanisms. These improvements have led to increased user engagement and more meaningful connections between artists and their audience, while maintaining consistent performance across iOS, Android, and web platforms.
Through careful attention to accessibility and inclusive design principles, we've established a robust foundation for global scalability. The rebranded Backstage 2.0 design system has successfully unified the visual language across all touchpoints while maintaining platform-specific optimizations. This comprehensive approach has not only enhanced the user experience but has also opened new revenue streams through integrated merchandise offerings and exclusive content delivery, positioning Songkick Fans as a leader in the digital music engagement space.
The Songkick Fans successfully transformed the digital landscape of artist-fan interactions through a comprehensive redesign and feature enhancement initiative. By implementing the Backstage 2.0 design system, we've created a unified ecosystem that seamlessly integrates concert discovery, exclusive content delivery, and merchandise purchasing across all devices and platforms. This transformation has resulted in a more engaging and intuitive user experience that serves both artists and fans effectively.
A significant achievement has been the development and implementation of an enhanced social engagement system that supports dynamic interactions between artists and fans. The platform now features an intelligent commenting system with real-time status indicators, sophisticated engagement metrics, and adaptive content display mechanisms. These improvements have led to increased user engagement and more meaningful connections between artists and their audience, while maintaining consistent performance across iOS, Android, and web platforms.
Through careful attention to accessibility and inclusive design principles, we've established a robust foundation for global scalability. The rebranded Backstage 2.0 design system has successfully unified the visual language across all touchpoints while maintaining platform-specific optimizations. This comprehensive approach has not only enhanced the user experience but has also opened new revenue streams through integrated merchandise offerings and exclusive content delivery, positioning Songkick Fans as a leader in the digital music engagement space.
execute
Transforming Artist-Fan Connection Through Innovative Digital Design
The Songkick Fans successfully transformed the digital landscape of artist-fan interactions through a comprehensive redesign and feature enhancement initiative. By implementing the Backstage 2.0 design system, we've created a unified ecosystem that seamlessly integrates concert discovery, exclusive content delivery, and merchandise purchasing across all devices and platforms. This transformation has resulted in a more engaging and intuitive user experience that serves both artists and fans effectively.
A significant achievement has been the development and implementation of an enhanced social engagement system that supports dynamic interactions between artists and fans. The platform now features an intelligent commenting system with real-time status indicators, sophisticated engagement metrics, and adaptive content display mechanisms. These improvements have led to increased user engagement and more meaningful connections between artists and their audience, while maintaining consistent performance across iOS, Android, and web platforms.
Through careful attention to accessibility and inclusive design principles, we've established a robust foundation for global scalability. The rebranded Backstage 2.0 design system has successfully unified the visual language across all touchpoints while maintaining platform-specific optimizations. This comprehensive approach has not only enhanced the user experience but has also opened new revenue streams through integrated merchandise offerings and exclusive content delivery, positioning Songkick Fans as a leader in the digital music engagement space.
Key Results
Enhanced Social Engagement System
Dynamic Comment Interface: Developed an innovative commenting system that adapts across all devices, incorporating fan profile avatars and contextual taglines
Intelligent Status Indicators: Implemented smart taglines that reflect various engagement states:
Multiple active conversations indicator
Call-to-action prompts for posts without engagement
Real-time popularity metrics based on engagement frequency
Feed Optimization
Standardized Content Display: Implemented consistent artist title length restrictions and visual hierarchy across platforms
Enhanced Visual Experience: Created a unified aesthetic that maintains visual appeal while ensuring accessibility standards
Accessibility Focus: Incorporated inclusive design principles to ensure content remains accessible across all devices and user needs
Design System Rebranding
Elevation of the design system's identity: Rebranding it as "Backstage 2.0," creating a strategic alignment with Songkick Fan's existing Roadie design system. This rebranding strengthened the platform's cohesive identity while maintaining its technical robustness.
Created a seamless experience: that not only unified the platform's visual language but also enhanced its functionality across all devices and user scenarios.
2,000 component insertions from Backstage 2.0
48 files archived for streamlined file navigation
All core design files fully integrated with system tokens and components
Key Results
Enhanced Social Engagement System
Dynamic Comment Interface: Developed an innovative commenting system that adapts across all devices, incorporating fan profile avatars and contextual taglines
Intelligent Status Indicators: Implemented smart taglines that reflect various engagement states:
Multiple active conversations indicator
Call-to-action prompts for posts without engagement
Real-time popularity metrics based on engagement frequency
Feed Optimization
Standardized Content Display: Implemented consistent artist title length restrictions and visual hierarchy across platforms
Enhanced Visual Experience: Created a unified aesthetic that maintains visual appeal while ensuring accessibility standards
Accessibility Focus: Incorporated inclusive design principles to ensure content remains accessible across all devices and user needs
Design System Rebranding
Elevation of the design system's identity: Rebranding it as "Backstage 2.0," creating a strategic alignment with Songkick Fan's existing Roadie design system. This rebranding strengthened the platform's cohesive identity while maintaining its technical robustness.
Created a seamless experience: that not only unified the platform's visual language but also enhanced its functionality across all devices and user scenarios.
2,000 component insertions from Backstage 2.0
48 files archived for streamlined file navigation
All core design files fully integrated with system tokens and components
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understand identify execute repeat
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